WORK ORDER
DVYB / COLD OPEN
CONCEPT STILLS, NOT FOOTAGEDETROIT
DVYB / 12 MILE KYLE • DETROIT / NO BIG SPEECH

THE CITY DOESN'T STOPROLLING.

Music videos, late-night shoots, independent artists, good clothes. DVYB is the culture behind the camera—and what you wear when the cameras are off.

CONCEPT PITCH / NO DROP DATE ANNOUNCED
DETROIT ISN'T A BACKDROP.
IT'S THE WHOLE POINT.
GOOD WORK. QUESTIONABLE HOURS.✳VIDEO / MUSIC / CULTURE.✳MADE IN DETROIT. OBVIOUSLY.✳
THE COLORS ARE THE CLOTHES, THE INK, AND THE CITY.
ALL EIGHT COLORS ↗
THE WORLD BEHIND THE MARK

REAL PEOPLE.
REAL PLACES.
NO BIG SPEECH.

Music sessions. Night shoots. The last person packing up the lights. This is who the gear is for.

WHY THIS CULTURE TRAVELS
Portrait reference: a creative in a dark heavyweight hoodie
PEOPLE / THE CREATIVE ENGINE
Concept image of the VYB short-form mark painted across a brick wall at night
PLACES / THE CITY IS THE SET
THE CITY / THE WHOLE ORBIT

TWELVE MILES.
ONE ROAD.

Detroit counts its roads by the mile, out from downtown. Woodward runs straight through all of it. The culture doesn't stop at Eight Mile. Neither should the camera.

Why include the suburbs?

    ALSO ON THE BOARD: Guardian Building, Fisher Building, Southwest Detroit, Pontiac, the Grosse Pointes, and the neighborhoods in between.

    Schematic, not to scale. Locations are real. Images are illustrative studies, not documentary photographs.
    ONE IDENTITY / THREE WAYS IN

    THE MARK DOES
    THE TALKING.

    A streetwear identity, not a package label. DVYB in full. VYB when the space is tight.

    A Detroit creative wearing DVYB on a dark sidewalk01 / IN THE STREETS
    AFTER HOURS / COLOR STUDY 001

    SAME MARK.
    DIFFERENT VOLTAGE.

    NEON GREEN / NEON ORANGE / SILVER / BONE
    THE WHOLE PITCH, PRETTY MUCH

    MADE FOR PEOPLE
    WITH THINGS TO DO.

    It's the person behind the camera at 4 AM. The producer making a track in a converted warehouse. The designer making another version because the last one was almost right. DVYB is for the city's creative engine, not a caricature of cannabis culture.

    WHY THIS AUDIENCE
    NO BIGSPEECH.JUST THEWORK.
    A LITTLE BIT OF AN ATTITUDE

    FOUR LINES.
    NO TED TALK.

    Dry humor, never hostility. Something you could actually wear without becoming a walking brand presentation.

    PERSONA, NOT PLANT.

    The product is an identity people recognize in themselves—even if they never step inside a dispensary.

    LOCAL FIRST.

    Start where the culture is real: on sets, in studios, at shows, and in independent retail.

    BUILT TO TRAVEL.

    Keep Detroit as the origin and make the creative mindset recognizable anywhere.

    THE CAMPAIGN IS THE IDENTITY / NOT A DOWNLOAD

    PUT IT ON A WALL.
    PUT IT ON A SHIRT.

    These aren't designs waiting in a separate presentation. They're the actual language of the brand: the marks, the copy, the materials, and the people, all working together.

    Why does the attitude matter?
    PRINT / 001 — THE INTRODUCTION

    NOT A
    DISPENSARY.
    RELAX.

    Concept photograph of a young adult Black director with a cinema camera on a Detroit-style street
    THE CAMERA'S STILL ROLLING.AND SOMEBODY HAS TO PACK IT UP.
    PRINT / 002 — THE TONE

    NO.
    BIG.
    SPEECH.

    STAMP / 003 — THE SIGNAL Circular VYB stamp in neon green on black
    Concept image of the VYB short-form mark painted across a brick wall at night
    IT'S ALREADY OUT THERE.AT LEAST IT LOOKS LIKE IT BELONGS.
    PRINT / 004 — THE ANTI-SLOGAN

    NOT
    EVERYTHING
    NEEDS A
    SLOGAN.

    PRINT / 005 — HOMETOWN

    MADE IN
    DETROIT.
    OBVIOUSLY.

    Concept photo of a multigenerational creative crew laughing while loading film equipment
    PEOPLE / PLACES / GOOD WORK.ACTUAL PEOPLE. NOT AN AD AGENCY'S IDEA OF PEOPLE.
    THE BRAND IN USE / CAMPAIGN CONCEPTS

    Campaign imagery is conceptual and shows the short-form VYB mark. Final product photography, production files, and origin claims still need validation.

    NEXT: THE GEAR
    THE STENCIL SET / FOURTEEN CUTS

    THE CITY.
    ONE COLOR AT A TIME.

    The river, the People Mover, the water tower, the booth. Everything the camera keeps coming back to, cut for one screen and one ink. Pick one and put it on a shirt.

    02 / THE PRODUCT + THE PERSONA

    THE DVYB.
    NO BIG
    SPEECH.

    Industrial grit. Creative ambition. Real people. No cartoon leaves. No tie-dye. No costume. Just good design, good clothes, and a city that keeps going.

    THE STRATEGY BEHIND THE ATTITUDE
    Editorial reference portrait of a Detroit-style creative wearing a charcoal heavyweight hoodieCASTING REFERENCE / APPAREL CONCEPT
    THE VISUAL SYSTEM

    THREE MARKS.
    ONE ATTITUDE.

    Each mark has a job. No logo gymnastics required.

    Distressed DVYB wordmark

    THE WORDMARK

    Front-of-hoodie. Signage. Recognition.

    Neon orange stacked VYB mark on graphite

    THE STACK

    Back prints. Caps. Sleeves.

    Circular VYB stamp in neon green on black

    THE STAMP

    Patches. Stickers. Editions.

    ISSUE 001 / FROM STUDIO TO STREET

    GOOD WORK.
    QUESTIONABLE
    HOURS.

    The gear has a job: show up, hold up, and look right without asking for attention.

    Why show the work?
    DVYB apparel concept on a sound producer at work
    SOUND CHECK / STILL HERE
    DVYB embroidered beanie on a creative outdoors
    OUT THE DOOR / SAME ENERGY
    CAST THE PEOPLE WHO ACTUALLY MAKE THE WORK

    NOT ONE LOOK.
    NOT ONE AGE.

    Film crews, sound engineers, organizers, photographers, designers, mentors. Different generations. Different backgrounds. Same instinct to make something better.

    Why show different generations?
    Concept portrait of a young adult Black filmmaker with cinema camera in Detroit streets
    THE CAMERA CREW.THE NEXT SHOT IS ALREADY LATE.
    Concept portrait of a middle-aged woman sound engineer in a recording studio
    THE SOUND ROOM.ONE MORE MIX. OF COURSE.
    Concept portrait of an older Black woman creative leader in an industrial space
    THE PEOPLE WHO BUILT IT.STILL MAKING THINGS.
    Concept photo of a mixed-age, multiethnic adult creative crew unloading production cases outside
    THE LAST ONES OUT.WE'LL LOCK UP.
    REAL CITY. MANY GENERATIONS. ONE VISUAL LANGUAGE.Creative-casting concepts featuring adults; not identifiable real residents or commissioned campaign photography. Garments shown carry the short-form VYB mark.
    THE NEW COLOR LANGUAGE

    NEON. RUST.
    EVERYTHING IN BETWEEN.

    All eight approved colors. Signal colors up front; quieter tones in the garments.
    NEON GREEN#B7FF28 / VOLTAGE
    NEON ORANGE#FF5B00 / SIGNAL
    GRAPHITE GRAY#5E6468 / STRUCTURE
    CONCRETE BLACK#0B0B0B / FOUNDATION
    INDUSTRIAL SILVER#C0C4C7 / METAL
    BONE WHITE#F1E9D8 / PAPER
    RUST#C65A2E / APPAREL
    SAGE#7A8F6A / APPAREL
    CLOTHING / MATERIAL NOTES

    THE QUIET
    COLORS HIT
    HARDER.

    Neon belongs on the signal. Rust and sage belong in the wardrobe: faded cotton, worn canvas, heavyweight fleece and broken-in workwear.

    Sage and muted green DVYB apparel color referenceSAGE / MUTED GREEN
    Rust orange workwear cap color referenceRUST / MUTED ORANGE
    COLOR SYSTEM 001 / ELECTRIC INK

    A LITTLE
    MORE VOLTAGE.

    Close-up reference of an ochre workwear cap brim and stitching
    FIT AND FINISH / DIRECTIONAL REFERENCE

    THE DETAILS
    COUNT.

    Structured silhouettes, sturdy stitching, heavyweight fabric, practical hardware. Materials first. The marks take care of the rest.

    THE PRODUCT LOGIC
    REFERENCE PHOTOGRAPHY ONLY / FINAL DVYB CAPS NOT YET PRODUCED
    Music producer at a board wearing DVYB gear in a low-lit studio
    CREATOR-LED, NOT CREATOR-THEMED

    BEHIND THE
    SCENES.
    WHERE IT
    HAPPENS.

    The clothes need to be seen on people who actually make the work—not staged influencers pretending to know which end of a camera is which.

    HOW THAT BECOMES DISTRIBUTION
    NOT A FLOATING SHIRT ON WHITE

    THE CITY IS
    PART OF THE CAST.

    Put the brand in the environments that make sense for it.

    Bone DVYB hoodie photographed against an evening industrial cityscapeCONCRETE / CITY
    DVYB circular stencil sticker on a weathered metal city poleTHE STREET
    Person wearing a DVYB-logo beanieTHE PEOPLE
    THE SLATE / ORIGINAL SERIES

    THE WORK.
    ROLL IT.

    Documentaries, music features, and cannabis culture, shot across the 12 Mile corridor and Eastern Market. Want to see one? Ask for a screening.

    Detroit Grown is a documentary. Still not a dispensary.

    PRE-LAUNCH CONCEPT / NO SALE DATE ANNOUNCED
    03 / THE WORK + THE DROP

    WHEN IT
    DROPS,
    YOU'LL KNOW.

    Small runs. Better materials. A reason to keep the first one. Not another box of free shirts somebody forgets at the bar.

    GET ON THE DROP LIST →
    Neon orange stacked VYB mark on graphite
    DETROIT / HAMTRAMCK / FERNDALE / ROYAL OAK / DEARBORN / BEYOND
    Nighttime Detroit industrial skyline photograph
    A DETROIT IDEA / BUILT TO TRAVEL

    IT STARTS
    HERE.

    THE NATIONAL ANGLE
    THREE WAYS TO BE IN THE ROOM

    GOT SOMETHING
    IN MIND?

    One visual language, a few very different ways to put it to work.

    01

    THE PEOPLE.

    Core gear released in focused drops. Online first, then the right physical locations and live events.

    02

    THE SHOPS.

    Selective wholesale, staff capsules, or co-designed gear with aligned local retailers. Proper agreements. No random logo swaps.

    03

    THE CREWS.

    Artist editions, film-crew gear, show merchandise, and creator collaborations that actually make sense.

    LOCAL ROOTS. WIDER REACH.

    START HERE.
    GO SOMEWHERE.

    A proposed expansion pathway—not a prediction. Each stage has a test before the next one earns a budget.

    PHASE / 01

    DETROIT.

    Prove fit, price, and demand with local creators, independent outlets, and a small run of core products.

    SIGNAL: REAL SELL-THROUGH + REORDERS
    PHASE / 02

    THE MIDWEST.

    Test creator partnerships and pop-ups in adjacent scenes without stripping away Detroit's identity.

    SIGNAL: REPEATABLE DEMAND BEYOND HOME
    PHASE / 03

    EVERYWHERE ELSE.

    Scale through selective distribution, original editorial, and city-to-city collaborations if the economics hold up.

    SIGNAL: HEALTHY MARGINS + ORGANIC PULL
    AN OPEN DOOR, NOT A SALES FUNNEL

    LET'S MAKE
    SOMETHING.

    Have a shop, a studio, an event, or an idea? Fill out the sheet. We'll spare you the fourteen-step corporate intake process.

    THE PURPOSE OF THIS FLOW

    Nothing on this page is sent, stored, or subscribed to anything. Three quick steps. The order stays in your browser until you copy it or open it in your own email. It goes to help@kevns.com.

    1. 01 / WHAT
    2. 02 / WHERE + WHEN
    3. 03 / WHO

    What are we talking about?

    WORK ORDERDVYB / 12 MILE KYLE
    DRAFT. NOTHING HAS BEEN SENT.

    MADE IN DETROIT.
    OBVIOUSLY.

    It's complicated. It's inspiring. It's home. We have other things to do than explain it.

    Concept portrait of a Detroit creative working behind a camera
    THE WORK / THE PEOPLE / THE CITY
    CAMPAIGN CONCEPT PHOTOGRAPHY
    04 / THE CULTURAL PLAYBOOKWhy study the market?

    CULTURE
    IS THE
    CHANNEL.

    The product is apparel. The advantage, if we earn it, is a point of view people recognize. Detroit gives DVYB its voice. Good clothes have to do the rest.

    FROM UNIFORM TO STREETWEAR✳REAL MATERIALS✳REAL COMMUNITY✳NO MADE-UP SCARCITY
    THE MARKET / COMPETITIVE REFERENCE

    LEARN THE RULES.
    IGNORE THE CLICHÉS.

    Other labels have shown that clothing and counterculture can coexist. That isn't proof that DVYB will work. It's a useful set of lessons.

    01 / THE CULTURE-LED SYSTEM

    COOKIES

    HIP-HOP / STREETWEAR / CANNABIS

    Music and an identifiable streetwear language helped create visibility beyond a single storefront, and Cookies-branded stores now operate in Michigan. The takeaway is cultural recognition—not a blueprint to copy the regulated side of the operation.

    THE LESSONPeople have to want the clothes when the name is the only thing on them.
    02 / HERITAGE-LED DESIGN

    SUNDAE SCHOOL

    KOREAN-AMERICAN / FASHION / SMOKEWEAR

    A defined aesthetic and cultural narrative can make apparel a meaningful identity in its own right. The lesson is clarity and execution—not pretending Detroit is Seoul.

    THE LESSONA specific cultural perspective can reach people outside its hometown.
    03 / RESTRAINT AS IDENTITY

    MISTER GREEN

    UTILITY / ART / COUNTERCULTURE

    Understatement, smart graphics, and useful objects can connect with an audience without cartoon references. DVYB takes the opposite regional tone: heavier, louder, more industrial.

    THE LESSONSubtle signals are often stronger than literal imagery.
    04 / A CAUTION, NOT A COMPETITOR

    MEDMEN

    CORPORATE RETAIL / BRAND OVERREACH

    In April 2024 MedMen's Canadian parent entered bankruptcy and its U.S. arm filed for Chapter 7, reporting more than $400 million in liabilities. An excellent image is not a substitute for a real business.

    THE LESSONMargins, governance, and trust have to survive the moodboard.
    DVYB IS NOT AFFILIATED WITH THESE BRANDS. These are directional case-study references, not claims of shared ownership, endorsement, or identical operating models. Where's our opening?
    Detroit architectural landmark campaign conceptWORKWEAR HAS A HOMETOWN / CAMPAIGN CONCEPT
    FROM FACTORY TO STUDIO

    WORKWEAR.
    NO COSTUME.

    Detroit's labor history and music scenes intersect in something useful: clothing designed to work, later adopted by people making culture. Carhartt's Detroit origins and Carhartt WIP's streetwear crossover offer a historical reference, not a brand partnership.

    DVYB borrows the principle—durability, weight, restraint, and real wear—not another company's proprietary patterns, names, or marks.

    Why the heavy materials?
    A VISUAL LANGUAGE BUILT FOR PRODUCTION

    STRUCTURE.
    NOT STONER ART.

    The existing approved mark stays. The expanded visual system explains how to put it to work—on garments, in print, and on a screen.

    Distressed DVYB wordmark with its geometric arrowTHE ORIGINAL MARK / UNCHANGED
    01 / ICONOGRAPHY Why this geometry?

    AN INDUSTRIAL CIPHER.

    Angular geometry and stencil-friendly weight evoke steelwork, directional signage, and blueprint structure. Keep the approved abstract arrow. No literal cannabis leaf and no redesign by committee.

    02 / TYPOGRAPHY Why two type voices?

    LOUD HEADLINES.
    QUIET SPECS.

    Heavy condensed display type carries the campaign. Neutral sans-serif explains the story. Monospaced technical labels can handle sizes, care, weights, and edition numbers.

    03 / PHYSICAL USE Will it actually print?

    PRINT IT. STITCH IT.
    WEAR IT.

    Screen-print proofs, embroidery stitch-outs, and patch samples come before final order quantities. Deliberate distress must survive real ink, thread, washing, and distance.

    GOOD WORK.
    QUESTIONABLE HOURS.
    FORM / WEIGHT / SIZE / CARE
    DVYB — MATERIAL STUDY 001
    SPECIFICATIONS PENDING SUPPLIER QUOTES
    THE RELEASE MODEL

    DROP THE GEAR.
    NOT THE BALL.

    The plan is real constraint, not manufactured hype. Fewer pieces, better proof, actual relationships.

    01 / BUILD

    START WITH THE GOODS.

    Sample the heavyweight hoodie, work tee, structured cap, and one or two practical objects. Set fit, finishing, and landed-cost standards before promising a drop.

    02 / PUT IT ON PEOPLE

    GIFT WITHOUT A SCRIPT.

    Place gear with real artists, technicians, DJs, fabricators, and crews. No forced hashtags, invented endorsements, or unpaid expectations of labor.

    03 / SHOW THE WORK

    SHOOT THE PROCESS.

    Document rehearsals, edits, stage builds, and workdays with permission. Film and photography should show the creative community, not fake a scene that doesn't exist.

    04 / TEST THE NEXT CITY

    LET DEMAND TRAVEL.

    Look for paid orders, repeat wear, and organic referrals outside Detroit. Earn a Midwest test before assuming a national audience.

    THE FIRST CAPSULE / PROPOSED NOT PRODUCED

    A FEW THINGS.
    DONE RIGHT.

    Why keep it tight?

    001 / THE HOODIE

    Heavy fleece / substantial hand / correct fit. Target construction subject to supplier tests.

    002 / THE WORK TEE

    240+ GSM aspirational target, not a finalized product specification. Test drape and wash.

    003 / THE CAP

    Structured, embroidered, durable. Make sure the small mark reads as well as the large one.

    THE NEXT QUESTION ISN'T WHETHER IT LOOKS GOOD.
    IT'S WHETHER THE NUMBERS WORK.
    OPEN THE BUSINESS NOTES →
    05 / PARTNER + OPERATIONS BRIEFWhat is actually validated?

    COOL DOESN'T
    PAY THE
    INVOICE.

    This is the commercial architecture behind DVYB: a stand-alone apparel proposition with real product economics, intellectual-property diligence, and carefully reviewed marketing boundaries.

    CONCEPT / NOT INVESTMENT ADVICE / NO VERIFIED SALES / NO ENTITY OR TRADEMARK CLAIMED
    Concept portrait of a sound engineer at work
    DESIGN IS THE FRONT DOOR.
    OPERATIONS KEEP IT OPEN.
    BRAND✳PRODUCT✳IP✳COMPLIANCE✳UNIT ECONOMICS
    THE REAL BUSINESS MODEL

    ONE CULTURE.
    SEPARATE CHANNELS.

    The proposal is an apparel business independent from any plant-touching operation. That separation is a design objective—not a guaranteed tax, advertising, or payment exemption.

    CHANNEL 001 / DTC

    THE PEOPLE.

    Own the customer relationship through a focused apparel catalog, real product photography, clear sizing, and straightforward fulfillment.

    What makes DTC work?
    CHANNEL 002 / WHOLESALE

    THE RIGHT SHOPS.

    Selective independent retail, with potential legally reviewed relationships with licensed operators. Separate contracts, economics, and branding rights.

    How do shops buy in?
    CHANNEL 003 / COLLAB

    THE CREATORS.

    Music, film, crew and artist capsules when the partnership is genuine. Agree on ownership, compensation and promotion before artwork begins.

    How do collabs scale?
    KEEP THE PAPERWORK AS SHARP AS THE LOGO

    THE BUSINESS
    BEHIND THE DVYB.

    A proposed operating checklist. A lawyer and tax adviser must approve the actual setup; a mock-up cannot create legal protections.

    01 / ENTITY How separate is separate?

    OWN BOOKS.
    OWN BUSINESS.

    Consider an independent apparel operating entity with dedicated bank accounts, contracts, vendors, inventory, and accounting. Distinct operations and genuine economic substance matter more than a label on an LLC.

    LEGAL STRUCTURE / PROPOSED
    02 / INTELLECTUAL PROPERTY Can DVYB be protected?

    CLEAR THE
    MARK FIRST.

    Commission a trademark clearance search before claiming exclusivity. Class 25 covers clothing, footwear, and headwear; the USPTO base filing fee has been $350 per class since January 2025. An IP holding company is an optional structure—not a prerequisite for apparel registration.

    USPTO / CLASS 25 / CLEARANCE
    03 / PAYMENTS Will checkout be approved?

    NO SHORTCUT
    TO CHECKOUT.

    Apparel-only sales may be eligible for mainstream payment services. Approval is not automatic, especially when brand names, linked businesses, accessories, and marketing imply cannabis commerce.

    PROCESSOR REVIEW REQUIRED
    04 / MARKETING Can it advertise?

    CLEAN PRODUCT.
    CLEAR MESSAGE.

    Show clothing, creative work, and cultural context honestly. Meta, Google, and other platforms assess ads under their own policies; a clothing SKU does not override content or destination review.

    AD POLICY / REVIEW EACH CAMPAIGN
    THE WIRE / LAST CHECKED NOVEMBER 2, 2026

    THE RULES
    AREN'T STATIC.

    What changed, where it stands, and what it means for a clothing brand with a name that makes people ask. Not legal or tax advice.

    CHANGED

    FEDERAL SCHEDULE. SPLIT.

    FDA-approved marijuana products and state-licensed medical marijuana moved to Schedule III in a final order published April 28, 2026. Everything else, adult-use included, stays Schedule I.

    FOR DVYBTwo shops can sit under different federal rules. Check each partner individually.

    FEDERAL REGISTER ↗
    PENDING

    THE BROADER RESCHEDULING.

    DEA's hearing ran June 29 to July 15, 2026. Next come a judge's recommended decision, exceptions, and a final call by the DEA Administrator. We found no final decision.

    FOR DVYBDon't plan around an outcome. Adult-use partners stay Schedule I for now.

    MORGAN LEWIS / SEPT 2026 ↗
    PENDING

    §280E. GUIDANCE OWED.

    Treasury says rescheduling should generally lift §280E for qualifying activity for the full tax year that includes the order, with costs apportioned for mixed businesses. We found no implementing IRS guidance yet.

    FOR DVYBKeep the books separate. Have cannabis-tax counsel review any dispensary relationship. No automatic immunity.

    TREASURY ↗
    IN EFFECT

    MICHIGAN'S 24% WHOLESALE TAX.

    In effect since January 1, 2026. In April the Michigan Supreme Court sent the challenge back to the Court of Appeals. Michigan's adult-use market also posted its first annual sales drop in 2025.

    FOR DVYBLocal shops are squeezed. Pitch staff capsules with low minimums and clear payment terms.

    CPA PRACTICE ADVISOR ↗
    IN EFFECT

    TARIFFS AND THE $800 RULE.

    Section 122 tariffs expired July 24, 2026, and new Section 301 duties took their place for many countries. The $800 de minimis exemption is suspended indefinitely for all shipment types.

    FOR DVYBQuote landed cost by country of origin, samples included. Yesterday's blank price isn't the price.

    FEDERAL REGISTER ↗
    ENFORCED

    "MADE IN." WITH RECEIPTS.

    A March 2026 executive order told the FTC to prioritize Made in USA claims. Its April sweep included an apparel case. The rule carries civil penalties.

    FOR DVYB"Made in Detroit. Obviously." stays a campaign line until the supply chain backs it. "Designed in Detroit" is the fallback.

    ARNOLD & PORTER ↗
    THE OPERATING MODEL / WHAT EXISTS VS WHAT DOESN'T

    THE CHECKLIST.
    NOT THE HYPE.

    No projected revenue or margins are invented here. These are the inputs a partner or investor should expect before a production commitment.

    PRODUCT

    FABRIC + FIT

    Samples, GSM/oz specifications, wash testing, shrinkage, seams, trims, decoration proofs.

    COST

    LANDED MARGIN

    Production, inbound freight, current duties by country of origin, decoration, packaging, fulfillment, and returns.

    DEMAND

    PAID ORDERS

    Full-price conversion, size curves, sell-through, repeat purchase, and geography.

    PARTNERS

    REORDER PROOF

    Written terms, purchase orders, discounts, payment timing, co-brand permissions.

    BRAND

    CLEARANCE

    DVYB and VYB trademark search, domain and social checks, usage specimens.

    ORIGIN

    CLAIM REVIEW

    Where cut, sewn, printed, and finished; supported origin copy on each SKU.

    UNIT ECONOMICS / WORKSHEET

    DO THE MATH.
    THEN PRINT.

    Not forecasts. A simple set of numbers to collect from real quotes and orders.

    RETAIL PRICETO BE TESTED
    LANDED PRODUCT COSTSUPPLIER QUOTE
    FULFILLMENT + FEES + RETURNSCHANNEL-SPECIFIC
    CONTRIBUTION MARGINRETAIL – ALL VARIABLE COSTS
    DUE DILIGENCE / PRIMARY REFERENCES

    SHOW YOUR WORK.
    OBVIOUSLY.

    These references separate the brand proposal from current legal and platform rules.

    RESEARCH STATUS / NOVEMBER 2, 2026

    Market comparisons and proposed operational models are not representations of verified financial performance, available trademarks, established legal entities, manufacturing contracts or platform approval. Legal and tax questions require qualified professional review before launch.